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Wednesday, November 12, 2008

President-Elect Obama's Change.Gov

  In the continuing effort to let the American people have a say in the new administrations objectives, soon to be President Obama has initiated change.gov for your input and ideas.

Transition officials call it Obama 2.0 — an ambitious effort to transform the president-elect's vast Web operation and database of supporters into a modern new tool to accomplish his goals in the White House. If it works, the new president could have an unprecedented ability to appeal for help from millions of Americans who already favor his ideas, bypassing the news media to pressure Congress.

"He's built the largest network anyone has ever seen in politics, and congressional Republicans are clueless about the communications shift that has happened," Democratic strategist Joe Trippi proclaims. The results, he says, "will be amazing to watch."

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But transition officials have already begun a new digital outreach effort, based on the campaign model, aimed at supporters and others interested in being connected to the activities of the Obama White House.

The transition operation has a new Web site, http://www.change.gov, designed for anyone who wants to post a message of congratulations, offer suggestions for the new administration or apply for a government job. People are invited to submit their names and e-mail addresses, with the goal of creating a new list for the president-elect to tap when he wants to communicate directly about a program he's promoting or seek help urging members of Congress to support legislation he's proposed.

"Just imagine what happens when a congressman comes back to his district and 500 people are lined up for his town hall meeting because they got an e-mail from Obama urging them to attend," said Thomas Gensemer, managing partner of Blue State Digital which designed Obama's campaign Web site and change.gov.

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